INNOVATIONS TO BE DONE

Your platform for innovation

I2BD is an innovation platform based on "Jobs To Be Done".

2BD will help you target customers and their unmet needs. With this knowledge, the platform will cna also help you plan your new innovative product or service, using a collaborative technology.

Map
Map the interactions of your customers with your product
Analyze
Analyze the jobs your customers are trying to get done, and screen for those which are under-served
Target
Segmentize your customers to personas, based on your research.
Find out which persona had under-served jobs
These will be your target fields for innovation
Ideate
Work with your coworkers and the public to find new solutions
Validate the solutions
Prioritrize
Prioritize the solutions according to their feasibility, their cost and other parameters of your choosing