Customer Expreince Lifecycle Management
OpenIdeaL enables CX & Innovation (CX&I) professionals to successfully initiate and manage CX&I projects throughout their entire lifecycle. By incorporating Jobs To Be Done (JTBD) and Design thinking methodologies we overcome some of the most common barriers to successful innovation process:
- Processes are not formalized
- Customer unmet needs neglected
- CX and Innovation projects detached from ROI
- Organisational Knowledge is not registered
- Lack of cross-organizational integration and collaboration (e.g. across marketing, sales, service, manufacturing, etc.)
CX Is the New Battleground:
Today, customers are in control. Customers don’t stay loyal anymore. The expectations are higher than ever. Organizations need to adapt quickly to stay relevant over time. Customer experience is paramount and becomes a key differentiator
Customer Experience Lifecycle Management (CxLM) is a working enviroment for managing the entire lifecycle of CX initiatives from Customer research, through design and implantation. CxLM integrates people, data, processes and business systems and provides an information backbone for enterprises.
CxLM helps you accelerate your CX Research, design and Implementation efforts across all departments and locations by automating workflows, key tasks and delivering timely information.
Numerous studies indicate that organizations which are able to skillfully manage the entire experience (e.g. beyond touchpoints) reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction. In addition, a clear view of entire Cx enables a more-effective way to collaborate across functions and levels, a process that delivers gains throughout the company.