The Research Processes

CxLM uses several processes to help you manage your CX


The aim of this phase is to better understand the customer entire experience with the firm product service and interactions. The end results of this phase should be an analytical based persona/ personas which visualize who is the customer ? which segments have the highest opportunity potential and what are their pains and gains.


The aim of this phase is to involve all relevant  stakeholders & Employees to collaborate and jointly design & Innovate the next Product, Service, Cx or Business Model

Implement & Modify

Once an initial optimal design has been reached an MVP is usually composed and tested before Lunch

Read more on the CxLM process...